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Adam Rose was off Raw this week and wrestled on WWE Superstars instead. That is an indication that Vince McMahon is cooling off on the character. As reported several weeks ago, Rose had an uphill climb since he was already deemed a failure by the office after his first week when he didn’t get the response that they wanted. There were signs of life for the character when he got great pops in the United Kingdom.
McMahon is not someone that easily accepts new people as main players on the roster and is said to not be sold on any of the recent characters that were brought up to the roster. Kevin Dunn has buried Rose and Vince is not sold on the character either. It’s the same reason why Paige has the Divas title but they haven’t done much character development on her. Kevin Dunn (Vince’s right hand man), is a huge supporter of Alicia Fox so that’s why she is being featured so prominently.