For those of you wondering why Jinder Mahal is getting a push as a top contender for the WWE Championship, it’s because of their expansion plans. WWE is making a heavy push to expand their product in India because they have a massive fan base there that loves professional wrestling. In fact, Impact Wrestling’s highest paying TV deal is from India’s Sony SIX. WWE programming airs on India’s TEN2. By the way, Mahal was actually born in Calgary, Canada but his family is of Punjabi Sikh and he speaks Punjabi.
WWE has appointed Sheetesh Srivastava as VP and General Manager of their office in India. He will be in charge of day-to-day operations for WWE in that region and that will include live events, marketing, sponsorship, licensing and merchandise. Srivastava previously worked for Walt Disney India.
The company opened up WWE Shop in India a couple of weeks ago so you can expect more Jinder Mahal and Bollywood Boyz merchandise to become available in the coming weeks. Most of it will be targeted to the fans in India.
In related news, WWE had approached Olympic silver medalist Sushil Kumar about joining the company but they could not come to terms on a deal.