WWE held their post-WrestleMania 33 conference call on Monday that featured George Barrios and Michelle Wilson. Vince McMahon was not on the call. Here are the highlights.
– The conference call opens with Barrios welcoming everyone to the call. He said that WrestleMania 33 was a huge success and that it was a big driver of subscribers and that WWE Network now had “nearly” two million subscribers. He noted that the press release would be released later due to a technical issue. Subscriptions were up 11% from this quarter last year.
– Wilson brought up how the company is super-severing their audience with content like the WWE UK Championship tournament and 205 Live as well as new seasons of The Edge and Christian Show and Storytime. He brought up the women’s tournament on the WWE Network and that they are pleased with the ongoing growth of the streaming service. Wilson noted that the women’s tournament would be in the second or third quarter of this year.
– The WWE Network subscription count was up 35% for international from Q1 last year. The total paid and free subscriber count is 1.949 million while total paid are 1.661 million subscribers.
– When asked about the promotions the WWE Network ran leading into WrestleMania; they said that the free months provides the biggest boost, but as they get better data and analytics, they are able to target different portions of their base. They also pointed out that they did the three months offering for $9.99 to a small, specific audience.
– Regarding WrestleMania being shown live in China for WrestleMania, Barrios said, “As we’ve mentioned before the network is available everywhere except in China. Going it alone in China would be more difficult than not. We’ve worked w/ our partner pptv for a delivery strategy for network content in china. For the first time ever, it was available on tvod. Transactional video on demand hosted by pptv. It’s our first start and new market. Even Netflix has chosen not to go direct to consumer in China -their plan is around licensing their content in the market.”
– When asked about looking at other independent circuits for content, Wilson said, “We’re always looking to super-serve our fans, so we continue to look into that.”
– When asked if there are pay-per-view buys yet. Barrios said the numbers wouldn’t be in for a while, but it’s not large numbers who are ordering that way.
This wraps up the call.