SummerSlam is promoted by WWE as the biggest party of the summer because it’s one of their biggest shows of the year.
This year’s show will probably end up as the longest SummerSlam in history because WWE plans to load the card up with a ton of big matches. It’s expected that Ronda Rousey will challenge for the Raw Women’s Championship against Alexa Bliss or Nia Jax. Also, while Brock Lesnar is not currently booked for the show, the assumption within the company is that he will be there to defend the Universal Championship.
WWE has begun filming the commercial for the show and Alexa Bliss is one of the featured Superstars. As you can see below, she was in New York City on Saturday in the middle of traffic.
My guess is that the commercial will start airing at Extreme Rules or shortly thereafter. Here is the clip of Bliss filming in NYC:
Hello, NYC 🖤 pic.twitter.com/mCKHiZuuij
— Alexa Bliss (@AlexaBliss_WWE) July 7, 2018
— #WOKEN Matt Hardy (@MATTHARDYBRAND) July 7, 2018