WWE.com has an article noting hat John Cena has surpassed Kobe Bryant as the most “liked” US athlete on Facebook. Cena ranks number 7 in the world. They also touted the number of “likes” for WWE as a whole.
WWE has eclipsed 260 million fans through its global social media networks, further cementing its position as one of the most followed brands in the world. Currently, WWE has more than 172 million Facebook fans and 82 million Twitter followers across all of its networks. WWE’s network of Facebook pages has more followers than the NFL and its 32 teams’ pages combined.
The article also notes that the WWE App has surpassed 10 million downloads. WWE should hope that a chunk of that audience subscribes to the WWE Network since they would need about 1 million purchases to break even.