On Wednesday, AEW confirmed that All In: Texas will start at 3 p.m. ET, 2 p.m. local time in Texas, on July 12th.
The promotion moved the time from prime time to the afternoon to avoid competition with WWE Saturday Night’s Main Event that night. It was also announced that the Curtis Culwell Center in Garland will host live episodes of AEW Dynamite on Wednesday, July 9, and AEW Collision on Thursday, July 10.
While speaking on Wrestling Observer Radio, Dave Meltzer noted that while a pay-per-view time block hasn’t been locked in yet, it’s expected to be well past a four-hour show for the main card.
Meltzer said, “There’s a couple of things, you know. One of them is that they can go longer at three o’clock, the WWE show, so this show starts at three o’clock Eastern. The WWE show would start at eight o’clock Eastern. Normally, they would do about a four hour Pay Per View Show, although, because this is a big show, they have not locked in how long they’re going to go, but I do know that it’s being considered to go over four hours because they have, they basically would have before WWE starts they’ll have till eight o’clock.
And, you know, it’s going to be the biggest show of the year. In theory, they’re going to, you know, have Kenny Omega and Okada and, you know, World Title match, which is, you know, the winner of this [Owen Hart] tournament that we’ll talk about later, against whoever the champion is, and the Women’s Title, Toni Storm against, you know, whoever wins the tournament, which is, you know, likely Mercedes. So it’s the biggest women’s match that they’ve got. So that’s the basic gist of it. It’s obviously, if you start earlier, it’s not as bad going longer because it’s earlier in the day. It’s not like people are going to fall asleep. It’s also advantageous, as far as for the UK and Europe, in the sense that the pay-per-view is not starting at 1 am like it normally does.”
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