During a WWE production meeting discussing the integration of Artificial Intelligence (AI) into creative processes, Paul Levesque (Triple H) addressed the potential impact on jobs. He stated that AI would be used in creative, video, graphics, and storytelling, but assured those present that “nobody in the (writers) room will be replaced”.
WWE hired Cyrus Kowsari in September as the Senior Director of Creative Strategy, reportedly to lead the integration of AI into various creative services. Despite Levesque’s assurance, nervousness persists among staff, according to the Wrestling Observer Newsletter.
This anxiety was reportedly heightened when another executive “joked saying that it’s not taking any jobs except saying one person, meant to be a joke since they named a name, but it still got many nervous”. WWE has yet to come out with a statement on the matter.
The underlying reason for the worry is a reported lack of trust within the company. “People are still worried about it because the trust level has been down since they lied to everyone on the first Rollins injury, so now nobody trusts anything about injuries and most believe TKO has no loyalty at all to anyone,” the report states.
There are also concerns about the long-term effects, even if immediate, large-scale replacements don’t occur. “One person noted that even if it just eliminates some entry level positions, that would mean fewer new writers being trained,” Meltzer wrote.
