AEW’s television numbers in the United Kingdom have dropped sharply, with Dynamite averaging 58,000 viewers on ITV4 in September, about half of what it drew two years ago, according to the Wrestling Observer Newsletter.
Collision averaged 56,000 viewers or less for September as of late in the month. In August, Collision averaged 59,000 or slightly less, with one show not reporting a number, and Dynamite averaged 67,000.
The trend has flipped from 2025, when AEW’s ratings rose greatly in the U.K. while falling in the U.S. AEW’s U.S. numbers are now the best they have been in years, not counting HBO Max viewing.
The Observer suggested part of the drop could be tied to MyAEW, which gives hardcore fans the shows without commercial breaks, so they see the parts of matches that air during U.S. commercials, along with discounts on PPVs.
ITV4 airs AEW programming on a two-day delay, and the time slot changes from week to week, often starting after 11 p.m.
Tony Khan has stayed loyal to ITV, which signed with AEW before TNT did, and has not appeared to explore other options in the U.K., per the Observer. The U.K. is AEW’s No. 2 market and its No. 1 market for big shows. AEW previously extended its free-to-air deal with ITV.
Analysis:
Expect the ITV numbers to keep dropping. MyAEW carries Dynamite and Collision for U.K. subscribers, and its annual plan includes all new AEW and ROH pay-per-views. TrillerTV stopped selling AEW pay-per-views in April. MyAEW also streams independent promotions, including RevPro, Pro-Wrestling: EVE, wXw and CMLL. For a hardcore fan, that is a lot more value than the ITV4 broadcasts.
It also fits the wider trend, especially with younger fans, of paying for one app instead of a TV package. The number that matters is MyAEW’s subscriber count, which AEW has not made public. If that number is growing, the ITV drop is fans moving to AEW’s own service. If it is not, AEW is losing U.K. viewers.
