AEW’s Keith Lee has filed a new trademark on a stylized version of the letter “X” through trademark attorney Michael E. Dockins.
He did so on December 28th for merchandise and entertainment purposes with the United States Patent and Trademark Office. Here is the description for the filing:
“G & S: Hats; Shirts; Socks; Sweatshirts; Bandanas; Hooded sweatshirts”, as well as “G & S: Entertainment in the nature of wrestling contests; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Entertainment services, namely, live appearances by a professional wrestling and sports entertainment personality; Entertainment services, namely, personal appearances by a professional wrestling and sports entertainment personality; Entertainment services, namely, televised appearances by a professional wrestling and sports entertainment personality; Providing wrestling news and information via a global computer network; Providing online interviews featuring a professional wrestler and sports entertainer in the field of professional wrestling and sports entertainment for entertainment purposes.”
Lee was pushed as a top star in WWE NXT where he became the North American Champion and NXT Champion, but he found disappointment on the main roster as he underwent gimmick changes before he was let go.
He arrived as Tony Khan’s big free agent signing on Dynamite last February where he beat Isiah Kassidy in the Face of the Revolution qualifying match. He was later paired with Swerve Strickland where they had a run as Tag Team Champions before losing the titles and now, they’re feuding with each other.