Bryan Danielson has locked down the trademark rights to the YES! Chant.
The AEW star applied to trademark the term ‘YES! YES! YES!’ on July 29th with the United States Patent and Trademark Office (USPTO). Here is the description of the term that is listed for entertainment purposes:
“Entertainment in the nature of wrestling contests; Production of podcasts; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Television show production; Media production services, namely, video and film production; Entertainment services in the nature of a wrestling club; Production of music; Provision of information relating to television, motion picture film, audio and radio production; Television, video and movie filming services.”
Danielson first got the chant over in WWE during his babyface run in 2013 after doing the NO! NO! NO! Chant while making his entrance. The following year, at WrestleMania 30, he won the World Heavyweight and WWE Titles in the main event after overcoming Triple H to earn a spot in the triple threat bout with Randy Orton and Batista.
Danielson is slated to challenge Swerve Strickland for the AEW World Heavyweight Title at All In.
