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Cody Rhodes’ attempt to get trademark rights to his father’s nickname rejected again

Cody Rhodes is continuing to gain the ownership rights to the trademark of the nickname that his father, the late great Dusty Rhodes, made famous, but is dealing with challenges in doing so.

The AEW star was rejected for the third time to get it as he first filed to trademark “The American Dream” in March 2019 then again on July 24, 2020.

Rhodes’ legal team put in for ‘Request for Reconsideration After Final Action’ on August 20, 2020, which was the third attempt and it was denied.

As seen below, courtesy of, it notes that Rhodes’ latest request does not raise a new issue, resolve an outstanding issue, or provide any new evidence with regard to and standing issue.

“Applicant’s request for reconsideration is denied. See 37 C.F.R. §2.63(b)(3). The trademark examining attorney has carefully reviewed applicant’s request and determined the request did not: (1) raise a new issue, (2) resolve all the outstanding issue(s), (3) provide any new or compelling evidence with regard to the outstanding issue(s), or (4) present analysis and arguments that were persuasive or shed new light on the outstanding issue(s). TMEP §§715.03(a)(ii)(B), 715.04(a).”

It was noted that due to Dusty passing away, the specifics of the filing should not include “live performances by a professional wrestler”.

Now, the office wants Rhodes to provide details on other deceased performers that have been registered after their death. He has until January 2021 to do so in order to move forward with the application.


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