Jeff Jarrett Praises Luchasaurus Staying In Character At Knicks Game, Criticizes Wrestlers’ Social Media Use

Upon seeing a viral photo of AEW’s Luchasaurus attending a New York Knicks game while wearing his full character mask, Jeff Jarrett strongly approved on his “My World” podcast, using it as a springboard to critique how some modern wrestlers handle their public image, particularly on social media. “I love it,” Jarrett said of Luchasaurus staying in character publicly. It reminded him of instructions he received from Vince McMahon early in his WWF career: “It take immediately. Took me back to the Double J character, and I was told, under no uncertain terms from Vince, ‘You’re going to travel as Double J’… Vince believed… when guys went on the road, when they’re seen in public… I think there’s a lot of value in that.”

Jarrett argued that Luchasaurus maintaining his gimmick provides significant promotional upside with virtually no downside. He then contrasted this with wrestlers who, he believes, damage their careers and characters through their online activity. He recounted conversations asking wrestlers about their social media goals: “‘Is one of your priorities to further your career?’ ‘Oh god, yeah.’ ‘Okay, top three.’ ‘Oh yeah…'” Jarrett then questioned the content often posted: “Okay, so when you’re on there, bitching and crying and moaning… about your family situation, girlfriend situation, a rotten flight that you had, that Delta or American Airlines screwed you over… when they see that about five to one more than [a] wrestling promo about your character, and you’re asking me why your social media doesn’t really get in movement, I think you’re answering your own question.”

While clarifying he doesn’t expect wrestlers to live their gimmicks 24/7 (“I’m not saying you gotta live the gimmick, and I know, Oh, that’s too old school”), Jarrett clearly believes performers should be more mindful and strategic about their online presence to protect their brand and character integrity. “That’s why I think Luchasaurus wearing this in public, like, what is the downside? There’s a ton of upside,” he concluded, praising the wrestler for understanding the value of character visibility.

Jarrett shared this perspective on his My World podcast, available weekly on major podcast platforms.

If you use any portion of the quotes from this article please credit AdFreeShows.com with a h/t to WrestlingNews.co for the transcription.

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