Sting filed to trademark the term, Icon, with the United States Patent and Trademark Office on May 13. His nickname is The Icon.
It was filed by Michael E. Dockins under Sting’s real name, Steve Borden, for energy drinks. Here is the description of the filing:
“Energy drinks; Energy drinks containing caffeine; Energy drinks enhanced with vitamins, minerals, or nutrients; Non-alcoholic drinks, namely, energy shots.”
The AEW star previously filed trademarks for his facepaint and scorpion designs. Both were filed for clothing, action figures, entertainment, and energy drinks purposes so it looks like he is just protecting his brand as there is already a Sting Energy Drink out on the market that he’s not associated with.
Sting’s most recent match came on the March 28th edition of Dynamite when he teamed with Darby Allin and The Hardys (Matt & Jeff Hardy) to defeat Private Party (Isiah Kassidy & Marq Quen), The Butcher, & The Blade in an eight-man tornado tag.