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Photo Credit: All Elite Wrestling


AEW News

Sting files trademark for his nickname

Sting filed to trademark the term, The Icon, with the United States Patent and Trademark Office on May 19.

It was filed by Michael E. Dockins under Sting’s real name, Steve Borden, for various reasons including entertainment purposes. Here are the descriptions of the filing:

“Hats; Shirts; Socks; Sweatshirts; Bandanas; Hooded sweatshirts

Action figure toys; Action figures; Action figures and accessories therefor; Toy action figures

Energy drinks; Energy drinks containing caffeine; Energy drinks enhanced with vitamins, minerals, or nutrients; Non-alcoholic drinks, namely, energy shots

Entertainment in the nature of wrestling contests; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Entertainment services, namely, live appearances by a professional wrestling and sports entertainment personality; Entertainment services, namely, personal appearances by a professional wrestling and sports entertainment personality; Entertainment services, namely, televised appearances by a professional wrestling and sports entertainment personality; Providing wrestling news and information via a global computer network; Providing online interviews featuring a professional wrestler and sports entertainer in the field of professional wrestling and sports entertainment for entertainment purposes.”

The AEW star previously filed trademarks for his facepaint and scorpion designs for clothing, action figures, entertainment, and energy drinks purposes. He also filed for Icon under energy drinks.

Sting’s latest match on the March 28th edition of Dynamite when he teamed with Darby Allin and The Hardys to defeat Private Party, The Butcher, & The Blade in an eight-man tornado tag.


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