“Swerve” Shane Strickland filed to trademark his ring name, "Swerve Strickland,” with the United States Patent and Trademark Office on March 1st.
It was filed by Michael E. Dockins for entertainment and entertainment purposes. Here is the description of the filing:
"Entertainment services, namely, wrestling exhibitions and performances by professional wrestlers and entertainers rendered live and through broadcast media including television and radio, and via the Internet or commercial online service; celebrity personal appearance services; providing wrestling news and information via a global computer network; Providing information in the fields of sports, entertainment and related topics via an online community portal; Providing a website in the field of sports entertainment; Fan club services, organizing and staging events with fan club members, promoting the interest and participation of fan club members, and providing an online community forum for fan club members; Providing online newsletters in the fields of sports entertainment; Online journals, namely, blogs, in the fields of sports entertainment; shirts; hats; pants; jerseys; bandannas; shorts; socks; sweatshirts; backpacks; hoodies; jackets; footwear, namely, shoes, sneakers, boots, slippers; Toys, namely, action figures, accessories therefor; toy wrestling rings; playing cards; puzzles; board games; hand-held units for playing electronic game other than those adopted for use with an electronic display screen or monitor; stuffed toys; plush toys; lunch boxes; lunch bags; toy belts; knee and elbow pads for athletic use; toy foam hands; costume masks; novelty face masks; Photographs; posters; pictures; printed concert programs; printed backstage passes; collectible championship belts; Series of musical sound recordings and video recordings; Downloadable musical sound recordings featuring music, and downloadable ring tones for wireless telephones via a global computer network; Entertainment services, namely, live performances by a musical artist; Beverage ware, namely, cups, drinking glasses, mugs; Downloadable mobile applications for the streaming of audio and video content; downloadable ring tones, graphics and music via a global computer network and wireless devices; decorative refrigerator magnets; prerecorded CDs; DVD's, digital video, television broadcast, streaming platforms and other yet to be known technologies containing trademark owner performing as a professional wrestler or a music recording artist or performing artist; Video games; gym bags; computer games; sunglasses; sunglass cases; bottle openers; drink coasters; stickers; trading cards; calendars; arcade games; card games."
Strickland, formerly known as Isiah Scott, got over with the fans as part of Hit Row in WWE NXT alongside B-Fab, Top Dolla/AJ Francis, and Ashante ‘Thee’ Adonis. Strickland had a run as the North American Champion. They were let go in November.
Strickland had a lot of interest from several promotions when his WWE non-compete clause expired and he decided to join AEW where he made his promotional debut at Sunday’s Revolution event where he signed his full-time contract.