After winning the briefcase, Cena announced one week before Raw 1000 that he would cash in on the champion, CM Punk. On the night of Raw 1000, Cena was seconds away from making Punk tap out when the Big Show interfered causing Cena to be disqualified. With champions advantage, Punk retained his title. Cena went to the history books as the first superstar with a failed cash-in attempt.
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