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Impact Wrestling on AXS TV 8/5/21 viewership dips, key demo rises

Impact Wrestling

Impact Wrestling

Thursday’s Impact Wrestling episode on AXS TV saw its viewership decrease.

The show did 103,000 viewers, down from last week’s 113,000 viewers, according to Brandon Thurston of Wrestlenomics. It did a 0.04 rating in the 18-49 demo, up from the 0.02 rating in the 18-49 demo the show did the previous Thursday.

The episode featured The Elite vs. AEW’s Frankie Kazarian, Sami Callihan & Eddie Edwards, Chris Bey (w/Jay White) vs. Juice Robinson (w/David Finlay), Jake Something vs. Daivari vs. Rohit Raju vs. Trey Miguel in an X-Division No. 1 Contender Match, and Fire ‘N Flava vs. Jordynne Grace & Rachael Ellering.

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Here is a breakdown of this week's episode compared to the median of the last four weeks:

P2+: 103,000 (-7%)
P18-49: 58,000 (+43%)
M18-49: 45,000 (+23%)
F18-49: 13,000 (+225%)
P18-34: 4,000 (0%)
M18-34: 3,000 (-14%)
F18-34: 1,000 (+100%)
P35-49: 54,000 (+54%)
M35-49: 42,000 (+27%)
F35-49: 12,000 (+300%)
non-P18-49: 45,000 (-39%)

It should be noted that the show also airs on Twitch. Here’s a breakdown for viewership thus far this year:

1/5/21: 148,000
1/12/21: 161,000
1/19/21: 147, 00
1/26/21: 186,000
2/2/21: 173,000
2/9/21: 153,000
2/16/21: 197,000
2/23/21: 170,000
3/2/21: 134,000
3/9/21: 144,000
3/16/21: 146,000
3/23/21: 116,000
3/30/21: 148,000 - Final Tuesday Broadcast
4/8/21: 168,000 - First Thursday Broadcast
4/15/21: 132,000
4/22/21: 145,000 - Rebellion go-home show
4/29/21: 120,000 - Rebellion post-show and went up against NFL Draft
5/6/21: 123,000
5/13/21: 112,000
5/20/21: 109,000
5/27/21: 140,000
6/3/21: 143,000
6/10/21: 124,000 - Against All Odds go-home show
6/17/21: 111,000 - Against All Odds post-show
6/24/21: 111,000
7/1/21: 69,000 - new all-time low
7/8/21: 120,000
7/15/21: 109,000 - Slammiversary go-home show
7/22/21: 104,000 - Slammiversary post-show
7/28/21: 113,000
8/5/21: 103,000