Just a few days before their big Slammiversary pay-per-view, there has been a major change announced in regards to the name of the company. The company will be going under the Global Force Wrestling name.
The Tennessean first reported the story and we have confirmed that the Impact Wrestling name will remain as the name of the show but the company will operate as GFW. This was not unexpected since they announced earlier this week that Impact and GFW would be merging.
This comes at a time when ratings are up and the things being done behind the scenes are paying off for them. Overall, the production and creative have been better since Jeff Jarrett and Anthem took over and they have momentum going into Sunday’s Slammiversary show.
“We’re a global brand,” Jarrett said in an interview with The Tennessean. He added, “We have partnerships in Mexico, Japan, other places. Collectively coming together, we’ve combined forces and basically, the rebrand final touches happen (on Sunday) at ‘Slammiversary.'”
The company is working on strengthening their relationship with Sony SIX in India and growing their digital presence while continuing to expand their roster. Anthem Executive Vice President Ed Nordholm acknowledged that the negative stigma surrounded the “TNA” name was a turnoff for some of their marketing partners and that factored into their decision to change the name. They also had to deal with the negative media coverage from the old regime so it only made sense to distance themselves from the “TNA” letters.
Impact Wrestling launched in 2002 (then-known as NWA TNA) and ran shows every Wednesday night on pay-per-view. They eventually landed a deal with Fox Sports in 2004 before eventually moving over to the stronger Spike TV. Jarrett eventually left the company and they would eventually lose their deal with Spike due to a variety of issues related to the old management (Dixie Carter). The company was later sold to Anthem Media and Jarrett was brought back in an executive role.
The plan is to keep the company headquarters in Nashville.