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Impact Wrestling News

Pop TV executive explains why Impact Wrestling no longer worked on the network

Back in December, Impact Wrestling officially announced their new television deal with Pursuit Channel to air their flagship show in the United States.

This deal came about once Impact had to find a new home to air their weekly television series after not agreeing to a new deal with Pop TV. It also means a new night for the show as it’s moving from Thursday’s to Friday’s.

Pop TV President Brad Schwartz spoke with where he talked about why Impact Wrestling is no longer airing on the network.

“Yes, we had a wrestling show every Thursday night, which by the way was one of our 10 highest-rated shows on the network,” Schwartz said. “They wanted to keep going, obviously.”

“We had to really start focusing on brand and expectation, and I think if you’re going to pitch yourself and tell audiences that you’re this place for premium content, Schitt’s Creek, Flack, Florida Girls, this type of stuff, then people need to know what to expect from you when they come to the channel.”

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