As noted earlier, NJPW has announced that they will be launching a US subsidiary company called New Japan Pro Wrestling of America.
CEO Takami Obari provided some more details after the initial announcement.
Thanks to @njpwglobal for the transcript:
Obari: Phase 1 of international business has been hunting for talent. Phase 2 has been running events in the US and other countries and markets. We are entering phase 3, which is to establish a subsidiary in the US to be fully established in the market & engage with fans.
Obari: There is plenty still to be undertaken when it comes to furthering the brand in the US. Fans though, have a very close association to talent and core concepts of strong style, as evidenced by market research in Dallas.
Obari: Live events will be an important basis of New japan of America. It is important that fans get close to our wrestlers and see our wrestling close-up.
Obari: What fans in America value is the NJPW brand and concept, and the style of wrestling that represents. The NJPW brand is important, hence the name of New Japan of America.
Events will be run in West Coast, Texas, South East and Mid areas, with tours running through cities in those four key areas.
Obari: There is absolutely no plans to sell the Japanese market short. An office in the US allows for better talent relations in the US, and allows talent to further our brand within the American market, while allowing American fans to more easily support the brand.
Obari on key differences between US and Japanese markets: America is skewed more toward male fans, and they consume content digitally as opposed to through TV
In the immediate future, US tours will take place while the Japanese schedule is between tours, but there may be cases where tours run simultaneously, with talent schedules an important factor.
Obari: The plan will be to broadcast American events live on World wherever possible. Where that isn’t feasible, they will be available VOD on delay.
Obari: 2020 schedules are still being considered, but there could be as many as double the 2019 slate of 12-13 events. There will not be a reduction in the number of Japanese events.
Obari: We have worked well with AXS TV, and will continue to do so in the foreseeable future. Other partnerships may be something we can discuss and consider as we move forward.