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NJPW partners with The Roku Channel for weekly TV series

NJPW US United States

As expected, NJPW has secured its new television deal in the United States.

On Thursday, the promotion confirmed that they will be airing a one-hour series of programming on the The Roku Channel in the United States, Canada and the United Kingdom.

The first episode will premiere on February 11th. Thus, every Thursday at 5 p.m. on The Roku Channel, a new episode will air and replays will be available on-demand thereafter.

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The Roku Channel will host a block of library content, featuring key highlights from the 2020 NJPW catalogue, with potential for the introduction of more historical content in the future.

“Expanding the breadth and quality of our programming has fueled The Roku Channel to one of the largest and fastest growing channels on our platform,” Ashley Hovey, Director of AVOD Growth, Roku said. “Sports programming continues to be an important category for our users, and we are very excited to partner with NJPW to put the world of professional wrestling at the fingertips of millions of engaged users on The Roku Channel.”

This partnership comes after NJPW’s contract with AXS TV ended in late 2019.