Brian Fritz interviewed Jeff Jarrett before the Wrestle Kingdom 9 event. Jarrett talked about Global Force Wrestling and the rollout strategy for the company.
“It’s live event programming or it can be live event programming and in today’s world that’s very important. Global Force is doing the rollout and we’re strategically looking at the distribution models because brand awareness is everything and the wrestling business is very healthy and Global Force is ready to do the rollout in 2015.”
“Timing is everything but brand awareness is at the very top. You have to very strategically roll out. In business, the bottom line is all that really matters. So when you put the pieces together of talent, of live event shows, of sponsorships, of distribution, legal and finance go with all of that but brand awareness sits on top of all of that. First impression is a last impression, so I think to roll it out strategically, you got to do it the right way. Patience is not in my DNA but thus far I’ve had some good patience and I’m taking it step by step.”
Check out the full interview with Jarrett at this link.
Wade Keller interviewed Jarrett for the PWTorch Livecast on Friday. Jarrett took questions from callers as well. He was asked about plans for GFW and if he would be looking at doing more shows with New Japan Pro Wrestling or other companies like AAA. Jarrett said that everything is possible and he has a relationship with AAA so that is something that could happen down the line.
You can listen to the interview below.