Joe Hendry has secured new trademarks.
He filed for the terms “Joe Hendry,” “I Believe in Joe Hendry,” and “Say His Name and He Appears” with the United States Patent and Trademark Office. He did so on September 17 for entertainment and merchandise purposes. Here is the description:
“Entertainment services in the nature of live audio performances by a musician; Entertainment services in the nature of live musical performances; Entertainment services, namely, providing non-downloadable prerecorded music, information in the field of music, and commentary and articles about music, all on-line via a global computer network; Entertainment in the nature of wrestling contests; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Entertainment services, namely, live appearances by a professional wrestler and sports entertainer; Entertainment services, namely, personal appearances by a professional wrestler and sports entertainer; Entertainment services, namely, televised appearances by a professional wrestler and sports entertainer; Providing wrestling news and information via a global computer network; Providing online interviews featuring a professional wrestling and sports entertainment personality in the field of professional wrestling and sports entertainment for entertainment purposes.”
Hendry’s popularity with fans has taken off following his initial appearance on WWE NXT TV while working in TNA Wrestling as the crossover between the two promotions continues. Despite getting the biggest pop during his entrance out of the rest of the competitors, he was the first to be eliminated from the battle royal in his first appearance.
Since then, he has been used in various roles, including on commentary, a live concert, and a backstage segment with Gallus. Hendry most notably lost to Ethan Page for the NXT Title in the main event of NXT No Mercy. His TNA contract is believed to be next year.