“We’ve had some great discussions, and the fighters and managers have asked some terrific questions,” said Tracey Bleczinski, UFC senior vice president of global consumer products. “There’s been some good debate.”
The UFC has changed how fighters will be paid by Reebok. The new system places combatants into tiers of 1-5 fights, 6-10 fights, 11-15 fights, 16-20 fights and more than 21 fights. The only exception applies to title fights, as both title challengers and reigning champions will receive greater compensation. The UFC declined to share specific dollar figures for each class.
“There was once a real big heyday of sponsorships. There was a time when companies like Tapout were paying $50,000 to $75,000 per fight, and people were living off that sponsorship money,” Authentic Sports Management CEO Glenn Robinson said. “But those days are gone. That income level of sponsorships is not there anymore. It doesn’t exist, and a lot of fighters still count on that money.”
The Reebok deal takes effect in July.