Since AEW started in 2019, the promotion has shied away from running house shows, with only one having taken place, which was The House Always Wins event in April 2021 at Daily’s Place.
Instead, AEW has focused on holding televised events. The company had an advantage over WWE, which still does house shows. However, following the COVID-19 pandemic, WWE has reduced its touring schedule.
Jeff Jarrett’s new role as Director of Business Development could include the possibility of helping AEW run house shows.
Meltzer wrote, “Right now there are no definitive plans for AEW to do house shows, but a lot of the wrestlers on the roster would like to wrestle more and have expressed interest in them.”
Meltzer noted that it is tough to expand the live schedule for AEW, as it could argue that the product has been the coldest since its debut.
The benefit of working house shows is that it gives talent the opportunity to work on things in front of a live crowd without the restraints and pressure of doing it on live television. Also, younger wrestlers get more reps in the ring.
However, to make house shows profitable, you would need top stars on the card, and it’s unlikely that Chris Jericho, Jon Moxley, MJF, Kenny Omega, Bryan Danielson, and others would work all of the shows.