AEW star Jeff Jarrett has filed for a new trademark for an interesting term.
On June 1, Jarrett filed for ‘Heat’ with the United States Patent and Trademark Office for merchandise purposes and entertainment services such as wrestling exhibitions and performances by a professional wrestler and entertainer. The filing states that it’s for the following:
“Mark For: HEAT™ trademark registration is intended to cover the categories of entertainment in the nature of wrestling contests; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Entertainment services, namely, live appearances by a professional wrestler and sports entertainer; Entertainment services, namely, personal appearances by a professional wrestler and sports entertainer; Entertainment services, namely, televised appearances by a professional wrestler and sports entertainer; Providing wrestling news and information via a global computer network; Providing online interviews featuring a professional wrestler and sports entertainer in the field of professional wrestling and sports entertainment for entertainment purposes.”
Last January, he filed a trademark to secure his nickname, ‘The Last Outlaw,’ and previously filed for the Slapnutz trademark.
Since making his AEW arrival, he has been used as a wrestler as part of a heel faction alongside Jay Lethal, Satnam Singh, and Sonjay Dutt. He also works behind the scenes for AEW in the live events department.
