AEW star Jay Lethal recently filed to trademark the name “Black Machismo.” That’s the name he used in TNA when he was portraying the character that honored “Macho Man” Randy Savage. Lanny Poffo stated several years ago that his brother Randy approved of the gimmick. The filing suggests that we may see the gimmick in AEW.
The filing states that it’s for the following:
“BLACK MACHISMO™ trademark registration is intended to cover the categories of entertainment in the nature of wrestling contests; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Entertainment services, namely, live appearances by a professional wrestlers and sports entertainer; Entertainment services, namely, personal appearances by a professional wrestler and sports entertainer; Entertainment services, namely, televised appearances by a professional wrestler and sports entertainer; Providing wrestling news and information via a global computer network; Providing online interviews featuring professional wrestling and sports entertainers in the field of professional wrestling and sports entertainment for entertainment purposes.”
