WWE has filed for a new trademark that had been used for a past tournament name.
On June 9, WWE filed for “NXT Gold Rush” with the United States Patent and Trademark Office for the categories of a show about professional wrestling. The full description reads as follows:
“Mark For: NXT GOLD RUSH trademark registration is intended to cover the categories of a show about professional wrestling; the production and exhibition of professional wrestling events rendered live and through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing wrestling news and information through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing information in the fields of sports through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing a website in the field of sports information.”
WWE introduced a Gold Rush tournament in NXT from Dusty Rhodes in 2012. It was done to determine the first-ever NXT Champion, with four NXT wrestlers and four main roster stars that ended with Seth Rollins defeating Jinder Mahal in the finals.