WWE has filed for two new trademarks as the company applied for “NXT Europe” and “NXT Global” on September 16th for entertainment purposes with The United States Patent and Trademark Office. Here is the description for both filings:
“Trademark registration is intended to cover the categories of entertainment services, namely, a show about sports entertainment; entertainment services, namely, the production and exhibition of a documentary series; entertainment services, namely, a talk show; entertainment services, namely, a show about sports and entertainment; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media including television and distributed via various platforms across multiple forms of transmission media; entertainment services, namely wrestling-related on-going reality based television program; entertainment services, namely, a television show about entertainment; entertainment services, namely, an on-going reality television show; providing wrestling news and information via a global computer network or commercial online service; entertainment services, namely, provision of entertainment information and news; entertainment services, namely, provision of entertainment information and news rendered live and through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing information in the fields of sports, entertainment and related topics via an online community portal; providing a website in the field of sports entertainment; entertainment services, namely, ongoing multimedia programs in the field of general human interest, distributed via various platforms across multiple forms of transmission media; providing entertainment information regarding ongoing television programs via a global computer network; production of television programs; production of multimedia programs.”
WWE announced last month that NXT UK was going away and the brand would relaunch as NXT Europe in 2023, while the plan is to “reimagine the brand and talent pipeline” with a renewed focus on Europe.
The NXT UK officially ended at the Worlds Collide event earlier this month which saw NXT and NXT UK talent go against each other.
It’s interesting that WWE filed for NXT Global as Triple H’s vision for NXT years ago was to have Performance Centers around the world in several countries with its own NXT brand.
