WWE has filed for another trademark, this time for a new show that appears to be coming soon.
On December 17, the company filed to trademark “WWE Speed” for entertainment services with the United States Patent and Trademark Office. Here is the description for the term:
“Mark For: WWE SPEED™ trademark registration is intended to cover the categories of entertainment services, namely, a show about professional wrestling; entertainment services, namely, the production and exhibition of professional wrestling events rendered through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing wrestling news and information through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing information in the fields of sports and entertainment through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing a website in the field of sports entertainment information.”
Last week before SmackDown, WWE taped a few matches under the “WWE Speed” banner where they were booked for five minutes. Bronson Reed defeated NXT’s Nathan Frazier, and Cedric Alexander defeated Axiom.
On commentary were Corey Graves and Kevin Patrick. There was a “WWE Speed” graphic and a countdown timer for each match. Wrestlers from all brands were featured, something that was also displayed on the LED boards around the ring.
The idea is to shop the show around to networks, although it could end up being a digital show, something WWE did years ago on Facebook with “Mixed Match Challenge.”
