WWE has filed a new trademark.
WWE filed to trademark “WWE Rush” with the United States Patent and Trademark Office on September 14 for its NIL program (names, images, and likeness for student-athletes).
WWE formed the program, Next In Line. With this program, the company has shifted the vision for its developmental system, NXT, as they have recruited mostly college athletes with no pro wrestling background. Here is the description for the trademark:
“Mark For: WWE RUSH trademark registration is intended to cover the categories of organizing and conducting a program to enhance the use of student athletes’ names, images, and likenesses (NILs); Organizing and conducting collaborative partnerships with student athletes for brand building, training, development, education, communications, promotion, and community relations services; Entertainment services, namely, organizing and conducting an array of sports entertainment events rendered live and recorded for the purpose of distribution; Organizing and arranging of exhibitions and events for sports and entertainment purposes; Entertainment services, namely, provision of information and news about sports, entertainment and general interest rendered live and through broadcast media including television and radio, and via the internet or commercial online service; Providing information in the fields of sports, entertainment and general interest via an online community portal; Providing a website in the field of sports, entertainment and general interest.”
WWE’s biggest NIL signee, Gable Steveson, is reportedly not progressing the way the company would like, which has delayed their plans for him on the main roster.
