This comes at an important time for the brand as they are now on the USA Network. As the NXT Champion, he is on top of the brand and seen as the leader who represents the talent and company.
With NXT and AEW about to go to war on Wednesday nights, the NXT Champion knows they need to be on top of their game.
“NXT is going to be the most exciting show on television,” said Cole. “We have a chance to put so many more eyes on us, and we already have a chip on our shoulder because we know how good we are. Now we want the entire world to recognize that.”
“I am the NXT champion representing a brand I think so proudly of, so I’m putting a lot of pressure on myself like I always do,” said Cole. “That pressure comes from living up to the expectation that NXT has built. NXT was put on the USA Network because of the work that the NXT brand put in. If the show wasn’t good, we wouldn’t be on USA. Our focus is, week after week, putting on the best show possible.”