AEW is looking to acquire the trademark rights to the term “Too Sweet.”
All Elite Wrestling did so on January 11th with The United States Patent and Trademark Office, according to Heel By Nature. They filed the trademark for merchandise, and entertainment services by a professional wrestler or wrestling group.
The promotion had their attorney, Bradley M. Stohry of Reichel Stohry Dean LLP, make the filing. Here is the description for entertainment services:
“INTERNATIONAL CLASS 041: Entertainment services, namely, arranging and conducting of competitions in the field of wrestling; Entertainment services, namely, personal appearances by a wrestler or wrestling group; Entertainment services, namely, production and distribution of ongoing television programs in the field of wrestling; Entertainment services, namely, providing ongoing television programs in the field of wrestling via a global computer network; Entertainment services, namely, televised appearances by a wrestler or wrestling group; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Fan clubs; Providing information in the field of entertainment; Entertainment in the nature of wrestling contests; Providing wrestling news and information via a global computer network.”
The Too Sweet signature was created by The Kliq (Shawn Michaels, Triple H, Kevin Nash, and Scott Hall). It then was used by the nWo, Bullet Club, and now in AEW as well as Impact Wrestling with The Young Bucks, Good Brothers, and Kenny Omega.