As we first noted last night, WWE ran advertisements in the Memphis area during the Memphis Grizzlies game advertising Roman Reigns and John Cena teaming to face Big Show and Seth Rollins. That may just be a placeholder until they get a real match announced. Those four will likely appear on the pay-per-view (tagging or in separate matches) so they don’t have to worry about pulling a bait and switch.
The Ultimate Warrior’s wife Dana is backstage at Raw. She is there working with the company on another Warrior DVD for this year. I believe she is there to tape interviews for the DVD.
WWE has additional World Class Championship Wrestling shows listed on the WWE Network schedule.
Roman Reigns is front and center on all of the Smackdown advertising hyping the move to Thursday. The latest ads do not feature John Cena.
WWE sent out the following press release today:
2015 WrestleMania Reading Challenge Launches Today
Stamford, Conn., January 12, 2015 – WWE® and First Book today announced the launch of the 2015 WrestleMania Reading Challenge, giving students ages 4-18 the chance to win a trip to WrestleMania® 31 on Sunday, March 29, 2015 at the new Levi’s Stadium in Santa Clara, Calif.
Beginning today through Sunday, February 22, students can register for the WrestleMania Reading Challenge at WWEReadingSuperstar.com. Through WWE’s partnership with First Book’s digital reading initiative, We Give Books, children between the ages of 4-12 can select a WWE Superstar Reading Buddy and read digital books to participate, while teens ages 13-18 can select a WWE Superstar Pen Pal, read a book and write an essay.
WWE will make a financial contribution to First Book in order to support literacy initiatives and provide access to books for children across the United States. WWE and its Superstars and Divas will also continue to host reading celebrations, visiting kids at local schools and libraries to stress the importance of reading. Additionally, WWE will utilize all of its platforms, including WWE Network, TV broadcasts, live events, digital and social media to promote literacy.
“The WrestleMania Reading Challenge celebrates the power and strength of being a reader,” said Kyle Zimmer, First Book president and CEO. “First Book is thrilled to partner with WWE and bring more books to children in need across the country.”
“WWE is proud to partner with First Book and continue our long-standing commitment to education and literacy initiatives through the WrestleMania Reading Challenge,” said Stephanie McMahon, Chief Brand Officer, WWE. “Together, we are providing a fun and engaging experience to encourage children of all ages to read.”
For more information or to participate in the WrestleMania Reading Challenge, visit WWEReadingSuperstar.com.