If you are a fan of the new WWE 24/7 title, then you might want to keep up with WWE’s social media accounts.
As noted in the Wrestling Observer Newsletter, there have been ideas batted around to have the title defended on YouTube, Instagram and at the Performance Center in between shows.
As previously noted, the title was introduced as a way to get ratings up for the main WWE TV shows but it looks like they are also going to use it to increase their social media engagement.
The first champion (Titus O’Neil) was crowned on the May 20th edition of Monday Night Raw. R-Truth won it from Robert Roode on the same show before dropping it to Elias and winning it back on the May 28th episode of SmackDown Live.
It will be interesting to see what happens with the title this fall when WWE SmackDown Live moves to Fox. The Fox network wants a more sports-centric product and the 24/7 title is being treated as a comedic prop that might not fit with what Fox wants.