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Backstage news on why Sin Cara has been beating Baron Corbin

For those of you wondering why Sin Cara has been getting a push with victories over Baron Corbin in recent weeks, it’s because he signed a new deal with the company, according to PWInsider. One source told us that he signed a 3-year deal.

As part of the renewed focus being put on him, WWE, as part of their partnership with Reebok, Foot Locker, and Alexander John has launched a new line of sneakers with his likeness on them. The sneakers are a tribute to his home country of Mexico and the idea was something that Sin Cara came up with and had thought about for a while before it came to life.

WWE is looking to continue their expansion in Spanish-speaking countries so this is a good move on their part.

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