Backstage news on why Sin Cara has been beating Baron Corbin

For those of you wondering why Sin Cara has been getting a push with victories over Baron Corbin in recent weeks, it’s because he signed a new deal with the company, according to PWInsider. One source told us that he signed a 3-year deal.

As part of the renewed focus being put on him, WWE, as part of their partnership with Reebok, Foot Locker, and Alexander John has launched a new line of sneakers with his likeness on them. The sneakers are a tribute to his home country of Mexico and the idea was something that Sin Cara came up with and had thought about for a while before it came to life.

WWE is looking to continue their expansion in Spanish-speaking countries so this is a good move on their part.

I am what I am. Inspired by @SinCaraWWE's roots. The @ReebokClassics x @WWE x @alexanderjohndesign Collection arrives 10.13.

A post shared by Foot Locker (@footlocker) on Oct 4, 2017 at 2:20pm PDT

Catch up on some of the latest WWE news stories below:

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• Long-time NXT star could finally be moving up to WWE’s main roster
• POSSIBLE SPOILERS: Upcoming Smackdown feuds, next challenger for the WWE Championship
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