One of the big stories this week is WWE’s signing of Bill Goldberg. He will be on the Saudi Arabia show next month but the main reason he was signed is that WWE is worried about what All Elite Wrestling is doing.
Goldberg is friends with Tony Khan. Several months ago, fans noticed that Goldberg and AEW were following each other on Twitter and that sparked speculation on Goldberg being brought in for a few shows. Signing a 52-year old former WCW star might not make sense to some fans but someone like Goldberg can help to get eyeballs on their weekly TV show. His name can also go a long way with TV execs that remember the Monday Night War era.
On the latest Wrestling Observer Radio, Dave Meltzer noted that WWE reached out to Goldberg because they wanted to prevent a big name from jumping to AEW. It’s similar to the situation with Batista. WWE reached out to Batista minutes after he was seen in a photo with Chris Jericho on Instagram back in February.
“The Bill Goldberg deal is to sign him to a deal, which they wouldn’t have done except that they feared that he would go to AEW,” Meltzer said. “They wanted to make sure that there’s no mainstream guy that they can add to that roster that might get them curiosity viewership or anything like that.”
There is no word yet on the length of the deal. WWE recently signed Kurt Angle and The Undertaker to new long-term deals to keep them in the family, so to speak and it would not shock me if Goldberg has also signed a multi-year deal.