With WWE nearing the premiere of the second season of WWE Unreal, a new report from PWInsider has shed light on the current structure of the company’s creative department. The report clarifies the key personnel responsible for the storylines seen on television. Paul “Triple H” Levesque remains the top decision-maker while several other names have significant influence over the daily operations.
At the executive level, Bruce Prichard and Ed Koskey are identified as the “tenured voices” who handle the operations for the creative department. Prichard continues to serve as a key figure in overseeing the process, while Koskey is tasked with editing and overseeing scripts to ensure they align with the company’s vision.
Ryan Ward is now reportedly overseeing the creative agenda for both Raw and SmackDown, placing him in a central role for the company’s storytelling direction. On the individual brand level, the structure is as follows:
- SmackDown: The blue brand is co-led by “Road Dogg” Brian James and John Swikata.
- Raw: The red brand is co-led by Alexandra Williams and Jonathan Baeckstrom.
Beneath these co-leads, there are additional writers assigned to each brand to assist with the workload.
