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Bruce Prichard reportedly came up with the idea to cut Adam Cole’s hair and make him a manager in WWE

On today’s Wrestling Observer Radio, Dave Meltzer and Bryan Alvarez recapped last night’s Raw and they talked about the ratings numbers from Friday that saw AEW Rampage beat or tie WWE Friday Night SmackDown in key demo’s.

Meltzer said that the mentality in management is that WWE has the best product and they can just ride things out and that WWE is not thinking as much about making changes to the overall presentation of their shows.

“The big problem is that they think they have the best product. That’s the problem,” Meltzer said. He also said that the mentality in WWE is that AEW just needs to burn themselves out like WCW did.

Meltzer pointed out how WWE didn’t see Adam Cole as someone who could be a big star on the main roster and instead, it was pithced to have him cut his hair and manage Keith Lee. Meltzer said, “everyone knew how good he was and their feeling was that he’s too small to be big time.”

Later in the show, Meltzer said that it was Bruce Prichard’s idea to change Cole’s character on the main roster and that is another indication that Vince McMahon needs to surround himself with people who are familiar with the current wrestling landscape. Cole is getting monster pops on AEW TV and he comes across as a big deal to the AEW fans.

Meltzer said, “Bruce was the guy with the Adam Cole idea. That’s not the guy, that’s not the guy you want there…He needs a guy who is a product of the last few years of wrestling who knows the last few years of wrestling and understands today’s wrestling and has a clue of where tomorrow’s wrestling is going because today’s wrestling doesn’t matter. You should be thinking 2024 and 2025 right now. If you’re in 1980 then you’re going to be even further away.”

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