The plan for the Rusev vs. John Cena match, as of two weeks ago, was for Lana to get up on the ring apron and take off her jacket and throw it in the ring. The referee would have ended the match since she technically was “throwing in the towel” for her man. Bryan Alvarez discussed this on today’s Bryan and Vinny show on WrestlingObserver.com.
At some point during the last two weeks Vince McMahon decided that they had to have someone say “I Quit” since that’s what was advertised and he didn’t want Lana taking any clothes off until she became a full-fledged babyface. She is still not considered a babyface but it’s obvious that she will be soon.
It looks like Rusev may have said “I Quit” in his native Bulgarian language and the announcers certainly hinted at it last night.