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Did the #CancelWWENetwork movement help or hurt WWE? More details on subscriptions

Sources in WWE noted that while there were cancellations after the Royal Rumble, they were not much more than the usual number of cancellations and the number of WWE Network subscribers was much more than the number of people that cancelled. In fact, the number of new subscribers outweighed the cancellations by a significant margin.

This is one of the reasons why WWE hasn’t even considered going in a different direction from the planned Brock Lesnar vs. Roman Reigns match at WrestleMania. The fan movement on twitter was significant but it did not really impact their business.

I think that all of the talk about the end of the Rumble helped get more people subscribed after the show. The Rock’s surprise appearance probably helped get some late subscriptions too. I would suspect that there will be a rush of orders for Sting’s appearance at WWE Fast Lane and then another rush of orders for WrestleMania.

WWE should be profitable this year since their break even number (after budget cuts) is 750,000 subscribers

One note on the #CanceWWENetwork trend. Only 75 people tweeted it out at first and that’s when it started trending and others jumped on the bandwagon.

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