E! sent out a press release today touting the ratings for Sunday's season finale of Total Divas. The rating is impressive considering the show was up against WWE Payback and the NHL Playoff game between the Blackhawks and Kings.
E!’S HIT SERIES “TOTAL DIVAS” POWERS TO A SEASON HIGH IN TOTAL VIEWERS FOR FINALE AT 9 PM
SERIES NETS OVER 1.5 MILLION VIEWERS AS SEASON DRAWS TO A CONCLUSION
Los Angeles, CA, June 2, 2014 – E!’s hit series Total Divas powered to a season high with its season 2 finale episode garnering a whopping 1.55 Million Total Viewers as well as netting nearly 1 Million Adults 18-49 (961,000) and impressive numbers in Adults 18-34 (656,000), Women 18-49 (618,000) and W18-34 (412,000).
This marked the best telecast of the sophomore hit since 3/30/14 in Adults 18-49 (961,000), Women 18-34 (412,000) and Households (1.19 coverage rating). It was the second-most watched telecast in the history of the series so far among Total Viewers, since 8/11/13. Total Divas increased its year over year time period average by +4% in Total Viewers (1.55 Million), driven by growth in M18-49 (+31%), and the season 2 finale outperformed the season one finale (12/15/13) across-the-board by double-digits including Adults 18-49 (+33%), Adults 18-34 (+31%) and in Total Viewers (+19%).
During the sophomore run of the series, Total Divas has reached over 7.7 Million Total Viewers and 4.6 Million A18-49. Currently, Total Divas is a Top 5 ad-supported cable program in its Sunday 9-10pm time period with Women 18-34 (#3) and Adults 18-34 (#5).
On the digital front, Total Divas garnered 17,000 Tweets and ranked as the #2 ad-supported cable or reality program of the night (excluding sports). Season 2 averaged a #3 social rank among ad-supported cable and #2 versus reality.
E’!s Men of the Strip reality event / special scored nearly half a million Total Viewers (10 pm -12 am) (490,000) and outperformed the last On E! Special: Sounding Off: The 2013 Year, across all key demos.
On Twitter, Men of the Strip ranked as the #7 ad-supported cable program of the night (excluding sports) and is E!’s most talked about special of 2014 to-date, excluding its “Beyond Candid” series.