On his new "Strictly Business" podcast with Jon Alba on AdFreeShows.com:
"You know, I feel great about it. The show came together, kind of a result of the podcast. One of the things that makes my podcasts I think a little different than everybody else's, is I talk a lot about the business of the wrestling business, not so much about stories, although I do a little bit of that as well. But the audience, my audience, really likes the business of the wrestling business. So we thought, well, why not just do a show just about that. So that's how it came about. I'm looking forward to doing it. We're gonna give it a whirl and see how the audience reacts to it."
On what he looks forward to doing with his new podcast:
Yeah, I want to go a little deeper. You know, there's so much conversation online about ratings demos, but there's very little context...I think it's important for people that are such as strong fans of whether it's AEW or WWE to have an appreciation for the business side of it as well as the artistic or the creative side of things. So I really want to do a much, much deeper dive into what ratings mean, the context of demos [and] what they really mean in the big picture, as opposed to just you know, taglines and headlines and social media.
On what it would take for another wrestling company to be a true competitor for WWE:
"You know, if you talk about real competition, you have to define what that competition is. If you're talking about competition in terms of revenues, good luck with that. You know, WWE has such a head start. They are so far out in front of any new emerging company that it would take a generation to really catch up to the revenue footprint. If you talk about global distribution of the product and the footprint of the brand, that too is -- it can happen, but it's going to take a lot of time. The truth is, you know, I got competitive with WWE when it was WWF. And although they were clearly way out in front of WCW at the time, they weren't so big that they were not vulnerable. And now they become so big, that while they still may be followable, it's gonna be a hell of an effort to make them realize you're there."
On working for WWE full-time again:
"No. No...I'm a realist. As much as I enjoy performing and getting out there in front of the camera, I'm always grateful to put my toe in the water and make an appearance. That ship has sailed brother, you know, that's in my rearview mirror. I'm grateful for it. I'm happy to get up every morning and look in my rearview mirror and think about the things that I've been able to do. But I'm fortunate to not feel so connected to it that I have to have that back in my life, I'm really happy doing what I'm doing."
On possible taking a role backstage as a writer:
Actually, you know, that sounds fun. And it is fun because the creative process is a blast when it's a healthy one. But that's two full-time jobs, because you're not only working while you're working, but you're thinking why you're not working. And you're imagining, and it's hard to turn that switch off, if you're really good at it, and you're really passionate about it. So it's not like you'd go to work at nine o'clock in the morning and come home at six o'clock at night. Forget about it. I've done my best work at three o'clock in the morning in my sleep, and I wake up with an idea. And as cool as that sounds, it's fatiguing as hell. I'm good, right where I'm at.
Check out the full media scrum below.