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Fox is going all-in with WWE SmackDown Live

WWE Chairman and CEO Vince McMahon took part in a rare interview with Variety where he talked about a wide range of topics about WWE.

WWE has signed a big money deal with FOX to air SmackDown Live this fall. While there had been talk of SmackDown Live being extended to three hours, The Wrap reported this week that the show will stay at two hours.

It’s been hyped since this deal was made that Fox would be heavily promoting the blue branded show on the network during the NFL season, which has lead to the belief that the show could see a big increase in viewership, which has been struggling for several months now with Monday Night Raw and SmackDown Live. Also, Fox is available in more homes than the USA Network which should help increase ratings.

McMahon noted in this interview that Fox is going all-in with the promotion of the show. He also praised NBCU, which is the parent company of the USA Network that airs Raw.

“WWE talent will be appearing on [Fox] programming,” McMahon says. “It’s going to be a totally integrated approach. We’ve never had a platform like this in terms of promotion. Fox is going to go all-in, and they’re great promoters.” He adds, “NBCU is going to step up as well to the equivalent of what Fox is going to do.”

SmackDown Live will move to Fox on Friday, October 4 at 8 pm eastern.


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