Andrew Zarian cited a source that he spoke with today that said that there is disappointment over the WWE NXT 2.0 ratings.
Zarian says he was told the following about NXT 2.0: “The is all to bring a new younger viewer who is connected with pop culture & trends. Needless to say, the demo numbers are disappointing but we are hopeful this is just a bump in the road”
This week’s episode drew 632,000 overnight viewers, which is down from last week’s 655,000 viewers. The key 18-49 demo was down to a 0.13 rating, down from last week’s 0.14.
NXT was up against a big Wildcard Playoff game between the New York Yankees and the Boston Red Sox but the fact is that the viewership has been steadily declining since the NXT 2.0 reboot show on 9/14/21.
The whole idea behind the rebranding of the show was to bring in younger viewers because the feeling was that the previous incarnation of NXT was too dark and catered more to an older audience. The “edginess” behind the current NXT 2.0 is supposed to appear to the younger demographic.
Vince McMahon is said to be more involved with the big picture things on the show but he’s not actually at the shows. If the viewership continues to decline, one has to wonder what other changes could be on the horizon.
Spoke to a source this morning regarding NXT's direction & what the expectations are.
"The is all to bring a new younger viewer who is connected with pop culture & trends. Needless to say, the demo numbers are disappointing but we are hopeful this is just a bump in the road" pic.twitter.com/M9fpl8oXsL
— Andrew Zarian (@AndrewZarian) October 7, 2021