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Jim Ross explains why Daniel Bryan returning to TV will not solve WWE’s problem with declining ratings

WWE Hall of Famer Jim Ross has posted a new blog entry over at his website where he gives his thoughts on various topics. Down below is an excerpt from that blog of Ross explaining that Daniel Bryan is not the answer to WWE’s problem with declining ratings.

"Amazing that some people think that Daniel Bryan's return can cure all WWE TV ratings ills alone. Not true. Bryan should not be considered for a return until he is completely, 100% medically cleared of which WWE will insure.

Ratings go down just like live event tickets sales and for the same reasons....the paying customers are not getting what they feel that they want. Promoters get market research daily.

Those that listen and compromise what they they may be feeling is the right way to go generally are rewarded with increased profitability. Those that think that the fans don't know what the fans really want, generally continue to downtrend. It's simple marketing 101.

Listen to the paying customers and allow them to guide you to what some refer to the Promised Land or, better said, the land of profitability."

You can read the entire blog here.

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