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Jim Ross on Mauro Ranallo's SmackDown debut and WWE’s creative team

WWE

WWE

WWE Hall of Famer Jim Ross has posted a new blog entry over at his website where he gives his thoughts on the WWE Creative Team, Mauro Ranallo's SmackDown debut and more. Here are the highlights.

On WWE’s booking:

The WWE creative process must not get overrun with too many cooks in the kitchen, book the best Wrestlemania card that they can, and diligently and thoroughly set in place the storylines that will get them to April 3. It's doable and in the process WWE has the chance to create many new storylines, fresh, top stars and original main events that freshen up the product in many ways. It takes conviction. commitment and courage to move in this direction but it is definitely doable.

For many old school booker type folks, this is a creative dream to be able to blow up the current model and create a new feel for the product that could serve the brand for years to come. The cupboards aren't bare but calculated risks have to be taken. Why not?

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On Mauro Ranallo's SmackDown debut:

Enjoyed Mauro Ranallo on his first Smackdown broadcast this week and thought Jerry Lawler's edgier presentation was a positive step for the sound of the show, too. It's fun reading all the Twitter feedback regarding Mauro's work and fans comparing his style to mine as if I were deceased. Mauro's work deserves to stand on its own. He's that good.

On his status as a broadcaster:

For the record, I'm not deceased and neither is my broadcasting career for those keeping score at home. I merely say, "Stay tuned."

You can read the entire blog here.