Kevin Nash says The Undertaker running creative for AAA is enough on its own to make him watch the show, because storytelling was always the strongest part of his work.
The Undertaker confirmed his role earlier this month on Insight with Chris Van Vliet, after spending some time avoiding the question before landing on “head of creative.” He works alongside Jeremy Borash under Paul Levesque’s overall direction, with Rey Mysterio as the promotion’s on-screen General Manager.
Nash had not been following AAA closely, and said on Kliq This that hearing who was booking it was enough to make him watch.
“Just the fact that he’s booking it would excite me. He’s always had such a great mind for the business.”
He compared being taught by him to learning an instrument from someone who had mastered it.
“I would imagine if I was being taught to play guitar by Willie Nelson. He’s got that father nurturing.”
He also talked about the fit between the man and the promotion.
“I think that it’s so important to have him at a position like that, because his probably greatest attribute is the storytelling, and then the pieces of actual what we would call high spots, or the mechanics, were always secondary.”
“And I think for a luchador federation to be story-driven is, it’s a compelling thought for me, to where it’s just like I know in the next two weeks that I will watch an hour of that.”
The Undertaker has described his own brief in similar terms. Speaking on Insight, he said the aim is a product that looks nothing like anything else under the same corporate roof.
“My vision is I want us to put out a product that is completely different from NXT. It’s completely different from SmackDown, Raw,” he said. “And that starts with storytelling, athleticism, and aggression, and it’s a process, and everybody’s starting to buy into it and realizing that what we’re doing down there has got the attention of the wrestling community.”
He also said he tries to talk younger wrestlers out of unnecessary risk, using the phrase “flippy doos,” and that the current roster is the greatest collection of athletes the industry has had, but that many of them forget storytelling.
Nash also noted the Borash connection. Borash ran the paparazzi angle during Nash’s TNA run, and the two have known each other for years.
“The fact that Borash is with him tells me that.”
WWE acquired AAA in 2025. The promotion’s profile has risen sharply since, with talent spread across Raw and SmackDown, and the tournament to determine Roman Reigns’ challenger for his September 14 title defense in Mexico City taking in wrestlers from all three brands. One round of it takes place on AAA’s own show rather than WWE’s.
The Undertaker’s most visible work there so far was the El Grande Americano story, which he says began as an idea between him and Borash before Chad Gable and Ludwig Kaiser took it somewhere neither of them expected. It ended in a mask-versus-mask match at Noche de los Grandes on May 30 in Monterrey, which Gable lost, and the video has since surpassed 2 million views after WWE replayed it on Raw.
JBL called AAA the best show in wrestling on Something To Wrestle this month, and said WWE has historically been bad at absorbing other promotions and that this is the exception.
TriplemanÃa 34 runs on September 11 in Las Vegas and September 13 at Arena CDMX in Mexico City. Dominik Mysterio defends the AAA Mega Championship against El Grande Americano on the card.
AAA was founded in 1992 by Antonio Pena and ran independently for more than thirty years before the sale. Borash spent two decades in TNA as an announcer and producer before joining WWE in 2018, where he worked on NXT.
