During the interview, Owens commented on the changes that he would make to the current television product that is presented by WWE. This comes at a time where WWE is struggling with their viewership for Monday Night Raw and SmackDown Live.
Owens, who is slated to challenge Kofi Kingston for the WWE Title at Money in the Bank, believes that WWE needs to implement more storytelling pieces through interviews and specials to have the fans get to know the stars better.
“I think a good idea would be to implement these incredible pieces on everyone that have ended up on YouTube,” he said. “The digital team is so great, they are unsung heroes. These guys create these incredible pieces on people and characters, they put them on YouTube, and they are so good.
The same thing with the Network, like with WWE 24 and 365 or Chronicle. I feel like we should implement these concepts and put them on TV because they would make for great television and complement our TV shows well. I’d like to see that happen moving forward.”