It was reported last week that WWE President & Chief Revenue Officer Nick Khan has been in talks with NJPW officials about WWE possibly becoming the official American partner for them. The talks date back to late March or early April. It was later revealed Daniel Bryan possibly working some NJPW dates was a big topic of discussion between the two promotions.
Dave Meltzer reported in the latest edition of the Wrestling Observer Newsletter that Khan was not the first one in the company to bring up a possible working relationship with New Japan Pro Wrestling.
It was noted that while this was not Khan’s idea at first, he has been WWE’s point man in the talks as of late. The belief among those in WWE is that Khan was recommended to Vince McMahon to pursue the potential deal.
The deal discussed is more likely related to WWE NXT instead of the main roster and is not a situation where NJPW would send their top stars to WWE to lose to top WWE stars and vice-versa.
Regarding Bryan, the latest update states he was absolutely part of the early talks between WWE and NJPW. However, that has not been the case as of late or at least not as the major aspect of the talks recently.
WWE has tried to talk to them in the past and the talks have gotten nowhere. While NJPW doesn’t have a working relationship with WWE right now, they do work with AEW, Impact Wrestling and AAA. Should a deal be reached with WWE then it would be exclusive.